Control your beat! Located in Soho, W London owns the stage in the epicenter of the city’s cultural core. Plugged into the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End. Tune-in to a contradictory lifestyle of RETOX/DETOX in one of the 192 guestrooms or suites, suited and booted in playful design with touches of cool Britannia and featuring NEW/NEXT technology. Mix and mingle over local DJs or innovative cocktails at The Perception. Energize at FIT, then recharge at AWAY® Spa before premiering your blockbuster in our Screening Room. Our Whatever/Whenever® service takes care of everything else. ACCOMMODATIONS Stay where louder-than-life Soho mixes with the glitzy West End. Plugged in to the pulse of the capital’s energetic social scene, W London a 5-star luxury hotel in Soho owns the night and day mash-up that defines the city. Tune-in to a contradictory lifestyle of relaxation and partying in one of the 192 luxury guestrooms or suites in London, suited and booted in playful design from the city’s ultimate fashion disrupter, Jack Irving. Open-plan living and super stylish design go hand-in-hand with bold colours that highlight Rule Britannia, alongside lacquered finishes, wall-to-wall mirrors and shape shifting vanity/work desks to fulfil everyday multitasking needs. Soak up relaxation in the sleek bathroom, with rainforest shower, luxe Spa products and extra fluffy bathrobes and slippers. Each crash pad comes with sleep-easy signature W beds decked out with pillow-top mattress, 350-thread-count sheets and a goose down duvet and